Interior design consultancy

Feioi is run by Jennifer Chong, an interior designer based in Cambridge, UK, offering a professional yet approachable design consultancy service.

Interior design is often seen as a luxury service reserved only for those with huge houses and incomes to match, but everyone deserves a home they consider to be beautiful that functions well for their lifestyle. Feioi offers simple, flexible, interior design packages as a perfect introduction to professional interior design.

Renovation and Home Design


COVID-19 UPDATE: The in-home design service is now available again to symptom free households. I will wear a mask and maintain social distancing throughout the appointment. Consultations can be conducted outdoors wherever possible. As an alternative, Virtual Design Sessions are still available for £45. Click here to find out more.

I specialise in residential interior design and I focus my services on in-home consultancy. To make things simple and transparent, I offer set packages for you to choose from so that you know exactly what you’re getting into before you contact me. I will visit you in your home and you get to pick my brain on absolutely anything interior design related. We can focus on one or two spaces or cover a variety of smaller issues, depending on what you need.

My design advice is clear, straightforward and honest. I will always tell you what I really think, even if it isn’t what you want to hear and I’ll challenge you to step out of your comfort zone (or rein you in if that’s what you need!) I’m not snobby about budgets and I’ll suggest ways to save you money, time and stress wherever possible.

2 hour in home consultation – £150

Who is this package for?

  • This is an ideal option for anyone who has never used an interior designer before. You’ll get loads of useful advice without having to commit to an entire project.
  • If you have no clue where to begin and are feeling overwhelmed, I can help you to understand how to approach your project and provide simple solutions.
  • Interiors fans or keen DIY enthusiasts who need some assistance on how to bring all your ideas together could benefit from this package. I will help to make decisions and give you tips on how to achieve your desired look.
  • You already have a design in mind but need a second opinion and some help pulling it all together.

A little professional advice goes a long way. This package is a simple introduction to interior design as a service and you can completely customise it to suit your needs.

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2 x 2 hour in home consultation – £280

Who is this package for?

  • This option is perfect if you have a specific project in mind and works well for both building and renovation projects or redecorating a space. If you know you will need a follow up consultation then you have the option to book both at the same time.
  • Booking two appointments at once allows us to handle the meetings in a slightly different way. With the knowledge that there will be a second consultation, your time will be used more effectively.
  • You can use the time in any way you please but it works really well to use the first consultation to cover planning and design. The second meeting can be scheduled for a critical point during the work, whether that’s on the first day, part way through the project or towards the end when you’re ready to look at finishing touches.

This is a flexible package that can offer some valuable design or project management insight for anyone looking for a little professional guidance.

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If you would like to book a consultation or if you have any questions about the service, please feel free to contact me. I’m very happy to have a no-obligation chat about what you need to see if it’s right for you. You can see examples of my work and read testimonials from previous clients here.

Payment is required in advance and travel charges may apply to all package costs.

Larger projects

If you are considering an interior designer to assist you with a larger scale project and would like to discuss a more in-depth service then please contact to discuss your requirements in more detail. Again, there is no obligation but I would be happy to have a chat to find out more about your project and what you need. For example, if you’re looking to design and project manage your own work, we could arrange a weekly visit for me to provide design advice, help to make decisions, troubleshoot problems and point out possible pitfalls to watch out for. I’ll provide a fixed price so you don’t need to worry about escalating costs. If I feel that I wouldn’t be the right fit for your project, I can recommend another design professional that I think would be more suitable.


A few excerpts from previous client testimonials. Click here to take a look at some of my past projects and read all the testimonials in full.

Our two hour appointment with Jen has given us ideas as to how we can make changes to the house over time as our son gets older. We would not hesitate to recommend Jen to anyone and are already looking to book her for a further appointment.

Mr & Mrs Mattison, Cambridge

Jennifer showed genuine excitement and great vision. The outcome surpassed whatever I imagined and everyone has been complimenting my living room. I am extremely pleased with Jennifer’s work and will be getting her ideas regarding the rest of the house in the future.

Mrs Johnson, Hertfordshire

If I were to describe Jennifer in three words, these would be: professional, intuitive and stylish. She has a great sense of space and proportion, and is very practical – always looking at how you will actually use the space in real life. I find her very easy to work with, responsive and reliable, and will definitely do a project with her again.

Ms Meylakh, London


Hello, allow me to introduce myself…

My name is Jennifer Chong and I’m an interior designer living in the lovely city of Cambridge, UK. I set up Feioi in 2015, an interior design consultancy service providing simple packages for anyone seeking professional interiors advice. I believe everyone deserves to live in a beautiful, functional home and smart design concepts can be applied to any space, no matter the size or budget. I have written articles on interior design and project management published on the home renovation and design platform Houzz. In 2017, I set up a second business venture and founded the Cambridge Home + Garden Show to showcase all the incredible creative businesses I have come across in the local design sector.

Throughout my career I have gained a wealth of experience managing interior design projects and coordinating events. This has allowed me to hone my organisational skills and develop my knowledge of the interiors industry. My approach to interior design is quite practical and I always aim to design a space that works for the client while incorporating my design style, which I describe as understated modern elegance. The aesthetic is clean and simple with the odd unexpected twist. My belief is that a home should not only look beautiful but also be easy to live in and work for your lifestyle so I always keep functionality in mind.

I have had the pleasure of discovering many local businesses through my work as an interior designer and as a result of organising two Cambridge Home + Garden Show events. I’m an avid supporter of independent and local business and promote them through social media and to my clients.


I’m based in Cambridge, UK but am happy to travel to surrounding areas for consultations. In some cases, I can also offer advice remotely depending on the nature of the work, either by email or via video calls. If you would like to book a consultation, discuss a project, or have any questions about my services, please get in touch. Just pop an email over or use the contact form below – I would love to hear from you!

Jennifer Chong in Cambridge, Cambridgeshire, UK on HouzzJennifer Chong in Cambridge, Cambridgeshire, UK on Houzz Jennifer Chong in Cambridge, Cambridgeshire, UK on Houzz Jennifer Chong in Cambridge, Cambridgeshire, UK on Houzz Jennifer Chong in Cambridge, Cambridgeshire, UK on Houzz